A STORY THAT BEGAN IN 1933

The quality of Cantina Valpolicella Negrar’s wines is based on the pillars of generations of winegrowers, the men and women of Valpolicella, embracing environmental sustainability and a connection with the land.

Every day the winery controls the entire production chain, with viticulturists and technicians sharing knowledge and constant research and innovation.

We are passionate about our mission to enable millions of consumers to discover or rediscover the deep local winemaking traditions based on unmistakable territorial values, expressed in a modern style.

1936 The Baptism of Amarone

“This is not an Amaro, it’s an Amarone!” (amaro means bitter in English). The Cantina’s President Gaetano Dall’Ora pronounced this exclamation in 1936 after tasting a Recioto wine that had accidentally been left to ferment for a long time, thus giving rise to the name of the actual symbolic wine of Valpolicella.